In 2018 the 4th & 5th Generation Owners & Mangers of James CRAFT & Son set out to define the top 5 Core Values that best represent us. Doing this was no small feat. How do you define nearly 120 years of quality CRAFTsmanship, family tradition and fundamental guiding values in just five words? (spoiler alert: we used six words)
It took some serious thinking, a few good-natured debates, and multiple revisions but here’s what we ultimately settled on . . .
These stated values are the guiding principals of James CRAFT & Son – and are are intended to be an unwavering guide for everyone of us as we all strive toward fulfilling our mission and reaching our goals.
If you are approached by a member of the management team and asked to recite these 5 Core Values, will you be able to?